Website redesign · Visual identity · WordPress · SEO setup
Redesign and identity for Legado Cóndor
A complete website redesign for a Chilean company looking to acquire a single business and carry its story forward: a new logo and visual identity, design in Figma and a WordPress build with Elementor, all the way to a live site ready for Google.
- Client
- Legado Cóndor · Chile
- Industry
- Business acquisition and succession
- Year
- 2025
- Services
- Website redesign · Visual identity · WordPress development · SEO setup
- Tools
- Figma · WordPress · Elementor · Search Console · Analytics
The starting point
A brand that inspires trust at first glance
Legado Cóndor is two partners who want to buy a single company and grow it while preserving what its founder built. Their website had to speak to owners thinking about selling: people who need to feel trust, closeness and seriousness before taking the first step.
They already had a landing page and wanted to renew it with an identity of their own. For the new version they gave me a few visual references and a clear theme: the condor. From there we had to build the brand, organize the message and redesign the website.
The idea
The condor as the symbol of the brand
The Andean condor conveys exactly what the client wanted to communicate: long-term vision, height and permanence. I brought it into the logo and the whole visual direction, with the sky, the clouds and the condor in flight as the common thread.
For the visual system I chose a restrained palette of gold, black and gray, with Merriweather for headings and Roboto for body text: an institutional yet approachable tone, suited to a conversation as personal as selling a company.
An identity worthy of the condor
From the brand guide I prepared in Figma: the logo in both versions, the palette and the typefaces.
Logo
Color palette
- Primary color#B8860B
- Secondary color#1C1917
- Complementary color#4A4F54
Typography
From the previous landing page
to the live website
We worked in stages, validating each one with the client before moving on to the next.
- 01
Gathering information
I reviewed their previous landing page and gathered the client’s references, goals and business information: who they speak to, what they look for in a company and how they want to be perceived.
- 02
Documentation and presentation
I prepared the project documents and presented them to the client to validate the direction before starting the design.
- 03
Identity and design in Figma
Moodboard, a brand guide with the logo, palette and typography, a design system and the pages on desktop and mobile. The design was approved after a round of adjustments.
- 04
Development with Elementor
I built the approved design in WordPress with Elementor, responsive and with a structure that is easy to maintain, and incorporated the changes that came up during development.
- 05
Launch and Google
I launched the site with the basic SEO set up and connected it to Google Search Console and Google Analytics. It went live without issues.
What the project included
I took care of the whole project, from the brand to the launch.
- 01
Logo and visual identity
A logo inspired by the condor and a brand guide with its palette and typefaces.
- 02
UI/UX design in Figma
Moodboard, design system and pages designed for desktop and mobile.
- 03
WordPress development
A build with Elementor, faithful to the approved design and responsive.
- 04
SEO setup
Titles, descriptions and heading structure designed for search engines.
- 05
Search Console and Analytics
The website connected to Google from day one to measure visits and searches.
Need something similar for your business?
Let's talk about your project
The live website
Screenshots of legadocondor.cl as it is live (the site is in Spanish).
Result
A brand of its own and a website ready to grow
Legado Cóndor went from its previous landing page to a recognizable brand and a website that clearly explains who they are, what company they are looking for and how their buying process works.
The site was connected to Google Search Console and Google Analytics from day one, with the basic SEO in place, so they can measure visits and see how people find them.
Have a WordPress
project in mind?
Tell me what you want to build, redesign or improve. We will review your needs and find the best way to turn them into a solid, professional WordPress site that is easy to manage.