I review what is affecting the loading and performance of your WordPress site and apply improvements based on the existing architecture and technology.
I also work on the technical and structural elements that help search engines understand and crawl the site correctly.
Core Web Vitals · WP Rocket · Perfmatters · Schema Markup
Existing WordPress sites
Send me your website URL and the problem you have noticed: slowness, Core Web Vitals, indexing or structure.
Audit first
Installing a caching plugin or turning on every optimization option does not always improve a website. Sometimes it even breaks features or makes the experience worse.
Before changing anything I measure the starting point and review what is really slowing the site down: images, scripts, plugins, the theme, the page builder or the server setup.
For technical SEO I do the same: I review how pages are organized, how they are crawled and indexed and what information search engines receive.
With that audit I apply the improvements with the most impact that are compatible with how the site is built.
These are some common signs that the performance or technical foundation of your WordPress site needs a review.
Pages take several seconds to appear on phones, right where a large share of your visitors are.
PageSpeed Insights or Search Console show LCP, INP or CLS problems you do not know how to fix.
Plugins that load scripts on every page, overlap with each other or that nobody knows what they are for anymore.
Important content that does not appear on Google or coverage warnings in Search Console.
Poorly structured headings, unclear URLs or an architecture that makes the site hard to understand.
The site does not give search engines structured information about the business, services or content.
Performance
I review what is affecting the loading and performance of the site and apply improvements based on the existing architecture and technology.
The work can include optimizing assets, caching, scripts, images, plugins and technical settings with tools such as WP Rocket and Perfmatters when they suit the project.
Technical SEO
I work on the technical and structural elements that help search engines understand and crawl the site correctly.
It can include site architecture, semantic hierarchy, headings, crawlability, indexing, metadata and Schema Markup depending on each project.
Depending on the audit, the work can focus on performance, technical SEO or both.
I measure the current state with tools such as PageSpeed Insights and review which assets and processes are slowing it down.
I optimize formats, sizes and lazy loading of images, fonts and other heavy assets.
I set up caching and optimizations with tools such as WP Rocket or Perfmatters when they fit the site.
I review what loads on each page, remove what is unnecessary and reduce the impact of plugins and third-party scripts.
I organize the page and heading structure so content is easier to understand for users and search engines.
I review the sitemap, robots, internal links, canonicals and indexing so Google can reach the important pages.
I prepare titles, descriptions and structured data based on the type of site and its content.
Is your website slow?
I want to optimize my WordPress siteWhat sets it apart
Because I also design and build WordPress sites, I understand how the theme, the page builder and every development decision affect final performance.
That makes it possible to go beyond surface-level tweaks and fix the root of the problems when it lies in how the site was built.
Always taking care not to break features or the design while optimizing.
Every change starts from an initial measurement and is checked at the end to see what has improved.
Optimizations are adapted to the technology of the site and tested so they do not affect how it works.
I explain what was changed and why, without unnecessary jargon, so you understand the state of your website.
Measuring before and after shows what has worked and avoids making changes blindly.
We review speed, Core Web Vitals, indexing and the technical structure of the site as it is today.
I identify which assets, plugins, settings or structural problems are affecting the site.
We order the actions by impact and risk to start with what adds the most.
I make the performance and technical SEO changes, working in a staging environment whenever possible.
We compare the results with the initial measurement and check that everything still works properly.
If the project requires it, we continue with maintenance and new improvements as the site evolves.
Clear expectations
Optimization improves the speed and technical foundation of your website, but it is worth knowing what to expect from it.
I prefer to explain it from the start so decisions are made with real information.
Changes are compared with the initial measurement to see their effect on speed and Core Web Vitals.
The result depends on hosting, theme and plugins. I do not promise a 100 on PageSpeed, but real improvements.
Technical SEO prepares the site to rank, but it does not replace a content strategy.
When we finish you will know what was changed, what was achieved and what is still pending, if anything.
Projects where I have worked on speed, Core Web Vitals, initial SEO and the technical foundation, as well as design and development.
See all projects
Website redesign · UI/UX · WordPress · SEO setup
An end-to-end project that included the visual redesign of the site, responsive design in Figma and the WordPress build. I also created the new logo, set up the initial SEO and Google Search Console, and handled the move of the site to production.
Optimization · Figma implementation · Technical SEO
An ongoing collaboration focused on improving and developing the WordPress site. The work includes building new pages from Figma designs, speed optimization and Core Web Vitals improvements to keep the site fast and ready to keep growing.
Companies and agencies
If your website is slow or does not appear on Google as it should, I can review it, explain what is going on and apply the improvements needed.
You do not need to know about performance or technical SEO: I explain the audit and the priorities clearly.
I can support your agency with speed optimization and technical SEO for your clients’ WordPress sites.
I can also review projects before launch to avoid performance or indexing problems.
I do not promise a specific score, because it depends on the hosting, theme, plugins and content of each site. The goal is to improve real speed and Core Web Vitals in a measurable way.
It depends on the site. I work on images, scripts, caching, plugins and technical settings, and I use tools such as WP Rocket or Perfmatters when they suit the project.
Some optimizations can affect features if applied without checking. That is why I test every change and, whenever possible, work in a staging environment before publishing it.
Technical SEO prepares the foundation of the site: structure, crawlability, indexing, metadata and structured data. A content strategy or ongoing ranking work requires additional scope.
Yes. I work with Elementor, Bricks Builder and WordPress sites built with other tools, adapting the optimization to each technology.
Speed improvements can be measured as soon as they are applied. Search Console data and indexing changes usually take a little longer to show.
Yes. You can hire performance only, technical SEO only or both, depending on what your site needs.
Tell me what you want to build, redesign or improve. We will review your needs and find the best way to turn them into a solid, professional WordPress site that is easy to manage.
